Electimuss London: A Decade of Daring Luxury Perfumery

Ten years ago, a London-based niche fragrance house emerged with a bold vision: to capture the grandeur, power, and sensuality of ancient Rome through the art of perfume. A decade later, Electimuss has created an impressive portfolio of extraordinary scents that have captivated fragrance lovers worldwide.

The Philosophy Behind the Name

The name Electimuss derives from Latin, meaning "to choose the best", and this philosophy permeates every aspect of the brand. From ingredient selection to perfumer collaborations, Electimuss has remained unwavering in its commitment to excellence and luxury.

Founded in 2015 by Luke Granger and Jason Collison, the brand drew inspiration from the Romans' sophisticated relationship with fragrance. The ancient Romans were pioneers in perfumery, sourcing rare ingredients from across their vast empire and the Silk Road, treating scent as an essential part of daily life, celebration, and ritual.

Signature Intensity and Quality

What sets Electimuss apart in the crowded niche perfume market is its dedication to concentration and quality. The brand prepares its perfumes at an indulgent 25-30% concentration, ensuring exceptional projection and longevity. This intensity has become a signature characteristic, making Electimuss fragrances instantly recognizable to those who wear them.

The brand collaborates with world-renowned perfumers including Sofia Bardelli, Julien Rasquinet, Christian Provenzano, Kevin Mathys, Arturetto Landi, David Chieze, and Cécile Zarokian. Each fragrance showcases rare and precious oils and resins, meticulously blended to create distinctive scent profiles.

Iconic Collections and Fragrances

Electimuss has developed several themed collections, each drawing from different aspects of Roman history and mythology:

The Emperor Collection features powerful, commanding scents like Imperium, which has garnered praise for its sophisticated blend of citrus, florals, and warm vanilla-amber base. Many reviewers note its complexity and evolution on the skin, making it a versatile choice for various occasions.

The Explorer Collection includes adventurous compositions like Moroccan Medjool, which launched in 2025. This Oriental floral fragrance showcases honeyed Medjool dates combined with rose, jasmine, and warm cashmere wood, reflecting the brand's ability to translate exotic inspirations into wearable luxury.

Recent Releases demonstrate Electimuss's continued innovation. Astrum Nova, also from 2025, has been described as an elegant woody fragrance with a burst of tropical mango and citrus, grounded by oud and oakmoss. Vesper Reverie takes inspiration from the twilight atmosphere of ancient Roman garden frescoes, progressing from juicy fruits and green tea through lush florals to a warm, ambery base.

Celebrating a Milestone

To mark this significant anniversary, Electimuss is partnering with Seinde Signature for celebrations in Nigeria, recognizing it as one of their most important markets. This global reach demonstrates how the brand has resonated with fragrance enthusiasts far beyond its London origins.

The Art of Self-Expression

At its core, Electimuss views fragrance as more than just a product—it's a means of self-expression and personal empowerment. The brand's mission speaks to creating fragrances "for lovers of fragrances who seek and appreciate the best in quality, creativity, and individuality."

The attention to detail extends to the presentation, with bottles featuring elegant designs that echo Roman architecture and symbolism, complete with recurring gold elements that emphasize the brand's luxurious aesthetic.

Looking Forward

With 39 fragrances in their portfolio and a reputation for producing high-quality, distinctive scents, Electimuss has firmly established itself in the competitive world of niche perfumery. The brand continues to balance affordability with luxury, making sophisticated perfumery accessible to a wider audience without compromising on ingredient quality or concentration.

As Electimuss enters its second decade, it remains committed to its founding principles: selecting the finest ingredients, collaborating with talented perfumers, and creating daring, decadent fragrances that allow wearers to explore their personal power, creativity, and sensuality.

Here's to ten years of choosing the best—and to the exciting fragrances yet to come.